← All articlesUpdated on December 29, 2025• Written byYounès Benallal

Lead Generation Chatbot Guide: How to Convert Visitors into Leads

Updated on December 29, 2025

Lead generation chatbots have become an essential tool for businesses looking to boost their sales efforts. Imagine having a highly efficient team member who is available around the clock. This team member is ready to engage with potential customers and guide them through the sales funnel.

Top Lead Generation Chatbot Tools to Consider in 2025

Choosing the right chatbot platform is the difference between a static website and a high-converting lead machine. With the rise of Generative AI and no-code builders, the market has shifted from simple "if-this-then-that" scripts to intelligent agents that can handle complex sales nuances.

To help you find the best fit, we have categorized the leading tools into four distinct groups: visual no-code builders, social media automation specialists, AI-native platforms, and all-in-one SMB solutions.

No-Code & Visual Conversational Builders

These platforms focus on the "Conversational Experience". They allow you to build beautiful, high-converting flows without writing a single line of code, making them ideal for marketing teams and conversion rate optimization (CRO) specialists.

1. Typebot

Typebot stands out as an open-source, high-flexibility platform that lets you build advanced conversational marketing tools and apps visually. Unlike closed ecosystems, Typebot gives you the choice between a managed cloud version or self-hosting on your own servers for total data privacy—a massive advantage for businesses in regulated industries like finance or healthcare.

Key Features:

• Advanced Logic: Beyond simple chat, it includes variables, hidden fields, and conditional branching to create truly personalized paths.
• Versatile Deployment: Deploy as a standard embed, a popup, a chat bubble, or even as a dedicated WhatsApp bot.
• Native Integrations: Directly connect to Google Sheets, Airtable, OpenAI, and Stripe for payments.
• Rich Media & Forms: Supports file uploads, date pickers, and embedding iframes or PDFs directly in the chat.
• Pricing: Free plan (200 chats/mo); Starter plan at $39/month (2,000 chats); Pro plan at $89/month (10,000 chats).
• Best For: Companies wanting full control over design and data, or those needing a highly customizable, developer-friendly open-source solution.

2. Landbot

Landbot is famous for its "conversational landing pages"—replacing static lead forms with full-screen, interactive experiences. It’s designed to triple efficiency by turning boring data collection into an engaging dialogue.

Key Features:

• Visual Flow Builder: A block-based system that makes it easy to visualize complex user journeys.
• Omnichannel Support: Manage conversations across Web, WhatsApp, and Facebook Messenger from a single workspace.
• CRM Integration: Native integrations with HubSpot and Salesforce ensure lead data is synchronized instantly.
• Pricing: Limited free plan (100 chats/mo); paid plans offer higher volumes and access to AI assistants.
• Best For: Marketing teams looking to replace traditional lead forms with interactive landing pages.

Social Media & Omnichannel Specialists

If your leads are coming from Instagram DMs, Facebook comments, or WhatsApp, these platforms are the industry standards for converting social engagement into revenue.

3. ManyChat

As an official Meta Business Partner, ManyChat is the powerhouse for social media lead generation. It is designed to capture leads that would otherwise get buried in your social notifications.

Key Features:

• AI Replies & Comments: Automatically respond to story mentions and reel comments using your brand's specific context.
• Unified Inbox: Centralizes DMs from Instagram, TikTok, Facebook, and WhatsApp into one dashboard.
• Lead Distribution: Automatically qualifies leads and distributes them to your sales or success teams.
• Pricing: Free plan (up to 1,000 contacts); Pro plan starts at $15/month.
• Best For: E-commerce brands, influencers, and B2C companies heavily active on social media.

Chatfuel

Serving over 7 million businesses, Chatfuel focuses on Meta’s ecosystem (WhatsApp, Facebook, Instagram) and has recently integrated powerful ChatGPT capabilities to handle complex customer queries.

Key Features:

• AI Training: The bot is trained on over 150 billion real conversations to ensure natural responses.
• Abandoned Cart Recovery: Specifically strong for e-commerce, helping nudge users who left items in their cart.
• Quick Setup: Known for being one of the fastest platforms to deploy, often in under an hour.
• Pricing: Entry-level plans start at $19.99/month.
• Best For: Small to medium businesses that need a reliable, AI-enhanced bot for Meta platforms.

AI-Native & Intelligent Agent Platforms

These platforms are built from the ground up to leverage Large Language Models (LLMs). Instead of building every flow manually, you provide the knowledge, and the AI handles the conversation.

4. Botpress

Botpress is an "all-in-one" stack for developers and technical teams. It uses specialized AI agents (Knowledge, Personality, and Vision agents) to create sophisticated assistants that don't just talk, but actually perform tasks.

Key Features:

• Autonomous Nodes: Allows the bot to make decisions and take actions independently based on user intent.
• Vision Agent: Can analyze and describe images uploaded by users—perfect for support or claims processes.
• Developer Flexibility: Provides an emulator for debugging and allows for custom JavaScript code injection.
• Pricing: Pay-as-you-go model starting at $1/month (Free tier includes 500 messages/mo).
• Best For: Technical teams and developers who need to build complex, intelligent AI agents with deep integrations.

For other options beyond Botpress, explore our guide on Botpress alternatives.

5. Chatbase

Chatbase is the go-to solution for "Knowledge Base" bots. You simply upload your PDFs or point it to your website URL, and it builds a GPT-powered chatbot trained specifically on your data in minutes.

Key Features:

• RAG Technology: Uses Retrieval-Augmented Generation to ensure the bot only answers based on your specific documents, reducing "hallucinations."
• Confidence Scores: Every answer is given a score so you can identify and refine low-quality responses.
• Revise Answers: Allows you to manually edit and "save" the correct response for future similar questions.
• Pricing: Paid plans range from $19 to $40/month for basic tiers.
• Best For: Businesses that need an AI support or lead-gen agent trained on a specific, large body of documentation or website content.

All-in-One Support & Sales Hybrid

6. Tidio

Tidio is designed specifically for small businesses that need to balance live human chat with automated lead capture. It’s highly popular among Shopify and WordPress users.

Key Features:

• Lyro AI Agent: An AI that handles common support questions, freeing up your team for high-value sales conversations.
• Ticketing System: Built-in helpdesk to manage follow-ups if a chat isn't resolved in real-time.
• Sales Proactivity: Monitors visitor behavior and triggers chat prompts when a user is likely to convert.
• Pricing: Free plan available; paid tiers typically start around $29/month.
• Best For: SMBs and e-commerce stores wanting a simple, all-in-one inbox for both human agents and bots.

Why Lead Generation Chatbots are Great for Your Business

1. Tailored Experiences

At their heart, chatbots can offer customized interactions. They adapt their responses based on how a user interacts. This leads to a more relevant and personal journey for each customer. Such personalization makes customers feel valued and understood, increasing the chance of a sale.

2. Increased Engagement

Businesses are no longer confined to traditional office hours thanks to chatbots. They ensure your brand engages with potential leads round the clock. By starting conversations and providing immediate answers, chatbots boost engagement rates. Customers get timely information, and your business captures more leads.

3. Higher Conversion Rates

Chatbots proactively engage visitors and offer instant help, guiding them towards a decision. This could be signing up for a newsletter, booking a demo, or making a purchase. Chatbots effectively push users down the sales funnel, increasing conversion rates. They make the next step feel easy and natural.

4. Convenience and Real-Time Reactions

The immediate assistance chatbots provide is invaluable. They answer common questions, solve issues, and even help with bookings or purchases. This real-time interaction removes the wait for a response, thus lowering bounce rates and boosting customer satisfaction.

5. Lower Cost Per Lead and Accessibility

A chatbot is an upfront investment with ongoing returns without the constant costs of human involvement. Automating the lead generation process cuts down the cost per lead. Plus, chatbots offer multilingual support, reaching a wider audience without extra cost or effort.

Step-by-Step Setup Guide Using Typebot

1. Create a New Typebot: First, sign up and log in to Typebot. From the dashboard, create a new chatbot.

2. Create a Welcome Message: Use the Typebot builder to design your conversation flow. Start with an engaging greeting to welcome users.

3. Ask for Email: Craft a series of questions to capture useful information from your leads. Important among these should be asking for their email address.

4. Send to Google Sheets: Integrate your chatbot with Google Sheets. This allows the captured email addresses to be directly sent to a Google Sheet, keeping your
   lead data current.

Best Practices for Dialogues and Engagement Strategies

• Keep it Conversational: Your chatbot should sound human. Use natural, easy language that engages users.
• Be Clear and Concise: Don't overload users with information. Keep responses short and easy to digest.
• Offer Value Immediately: Draw users in by providing value right away. This could be answering questions or highlighting benefits.
• Utilize Visuals: Add visuals to the conversation when it helps. They can make interactions more lively and explain complex ideas.

Optimization Tips to Enhance Performance

• Monitor and Analyze Conversations: Check conversations regularly to see where you can improve. Look for patterns that indicate where users get confused or disengage.
• A/B Test Different Approaches: Try different conversation flows or messages to find what works best. Let the data inform your choices.
• Gather Feedback: Ask users what they thought of their chatbot experience. Their feedback can reveal how to make your bot better.

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How to Use AI Chatbots for Leads Generation

Targeted Greetings on Different Pages. Tailor the chatbot’s greeting based on the page a visitor is on. Matching the message to the page increases engagement and the rate of lead capture.

Lead Magnets Through Chatbots. Distribute valuable content like eBooks, webinars, or free trials through chatbot conversations. This method captures lead information while immediately providing value to the visitor.

Interactive Quizzes and Assessments. Engage visitors with quizzes or assessments that offer product or service recommendations based on their answers. This engaging method is an effective way to collect lead information and give personalized suggestions.

Proactively Offer Help and Suggestions. Have your chatbot actively offer help or suggest topics of discussion instead of waiting for questions. This proactive approach can help uncover leads who might not have initiated contact otherwise.

Different Types of Lead Generation Chatbots

1. Booking Chatbots

These chatbots are experts in scheduling meetings and reservations through direct communication. They work well for businesses that provide services, such as clinics, salons, or consulting firms. Booking chatbots make it easy for potential customers to move forward, increasing the likelihood of conversions.

2. Newsletter Subscription Chatbots

These chatbots aim to get users to sign up for mailing lists or newsletters. They might offer a sneak peek of the content or exclusive insights to motivate visitors. This approach not only builds your email list but also maintains engagement with potential leads over time.

3. Promotional Chatbots

Promotional chatbots share information about promotions, discounts, or special events with users. They can activate based on specific actions taken by the user or at certain times. This ensures the message gets to the user when they're most likely to be receptive.

Creating a Lead Generation Funnel with a Chatbot

Awareness Stage

At the funnel's top, your aim is to attract as many potential leads as possible. Your chatbot can assist by:

• Providing General Information: Giving basic details about your products or services to generate interest.
• Sharing Valuable Content: Offering articles, guides, or videos that address your target audience's common issues or interests.

Interest and Consideration Stage

After grabbing a lead's attention, you want to nurture their interest. Here, your chatbot can:

• Offer Detailed Product Info: Sharing more comprehensive information about your products or services based on what the lead is interested in.
• Showcase Testimonials and Case Studies: Using success stories or customer testimonials to build credibility and trust.

Decision Stage

When leads are deciding whether to buy or commit, your chatbot should:

• Provide Comparisons and Recommendations: Assisting leads in comparing options and suggesting the best solution for their needs.
• Answer Specific Queries: Handling any last-minute questions or hesitations.

Action Stage

Here, your chatbot helps facilitate the final action, such as making a purchase or booking a consultation. It can:

• Guide Through the Purchase Process: Making the buying process easier by walking leads through the steps directly in the chat.
• Offer Special Promotions: Presenting time-limited offers or special discounts to prompt action.

AI and Chatbots: What AI Brings to the Table

Natural Language Understanding (NLU)

Thanks to Natural Language Understanding, AI helps chatbots understand the context and subtle differences in user queries, even when phrased in various ways. This ability makes sure the responses are not just relevant but also personalized, making the interactions more effective.

Engaging Conversations

AI enhancements enable chatbots to conduct conversations that are more natural and human-like. This level of human-like engagement encourages more interaction from visitors. It makes them more likely to continue talking to the chatbot and progress through the sales funnel.

Qualifying Leads

AI-equipped chatbots are particularly good at asking appropriate questions to qualify leads effectively. They can figure out a user's level of interest through strategic queries and gather vital information such as contact details, streamlining the lead generation process.

Multilingual Support

One of the standout features of AI in chatbots is the ability to support several languages. This opens up global markets to businesses, allowing them to connect with a wider audience without needing a big multilingual team.

How Famous Companies use chatbotss to generate leads

Pendo.io Lets You Skip the Contact Form Through the Chatbot

Pendo.io has transformed lead capture by allowing users to interact directly with a chatbot instead of filling out traditional contact forms. This method speeds up the information collection process and creates a more engaging user experience.

Intercom Uses Chatbot to Let You Talk to an Expert

Intercom employs its chatbot in a unique way by connecting potential leads with experts. This means that visitors in search of specific solutions can be quickly directed to talk to someone who can provide customized advice and insights. This greatly enhances the real-time lead qualification process and ensures a smoother customer journey.

Geico Uses Chatbot to Create a Custom Quote

Geico has taken chatbot functionality a step further by offering potential customers custom quotes directly through the chat interface. Providing immediate value in this way not only impresses visitors but also nudges them closer to making a decision. It showcases the ease and convenience of doing business with Geico.

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